FX / REservation dogs

BACKGROUND///

The first television show with an entirely Indigenous writers’ room and roster of directors. Taika Waititi teams up with Native American showrunner Sterlin Harjo for a magical coming-of-age comedy about four teens who go on a lackadaisical crime spree and dream of a bigger world. 

Reservation Dogs offers a perspective which never panders to the often-fetishizing gaze of outsiders. This show is “about seeing people that you’ve never seen come of age, come of age,” a distinction that would guide our positioning of the 360 campaign strategy. Launching with a series of character focused live-action spots, slow motion moments would capture a stylized slice of life in addition to key art and trailers.