APPLEGATE

BACKGROUND///

A Post Super Bowl Cleanse. With Meat.

This campaign hit two days after the Super Bowl. Americans were smack dab in the middle of a beefslider-chickenwing-threemeatchili coma. Oh, and let’s not forget the tons of additives, preservatives and nitrates that were ingested. Who wouldn’t be ready for a cleanse? So we introduced the Applegate Clean Meat Cleanse. A chance to renew both body and soul with clean, craveable, Applegate meat. 

The campaign comprised three spots and short boomerangs and GIFS for social — featuring our interpretive meat dance (yes, I said “interpretative meat dance”).

All campaign assets drove to a landing page that featured the three levels of the cleanse and enabled consumers to buy.

Nice, Meaty Articles About the Work. Compliments to enrich our mind and body.